Every business organization tries to educate their customers or employees about their products or processes. How is that done? Mostly with ultralong manuals nobody takes the time to read. Guy Kawasaki pointed out his stand on Tutorials in American Express “OPEN FORUM” and showed how it can be done with the example of a cooking recipe. It’s fast, easy and can easily repeated – have a try, these days this kind of videos can be done in minutes and posted online very easily.